2024

LifeScience Logistics provides solutions specialized for healthcare supply chains. The visual identity conveys precision, modularity, and purpose to set the bar for an industry otherwise untapped for considered design. An idea of measurement is seen throughout the system - direct nods to measuring instruments from right-angled crop marks to grid patterns to the varying framing devices referencing engineer squares, drafting angles, and compasses. The letterforms in the wordmark give it an academic mien, referencing time-tested scientific journals and publications.